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Marketing management : analysis planninigs, implementation, and controll

Kotler, Philip

Marketing management : analysis planninigs, implementation, and controll Philip Kotler - 7th ed. - New Delhi Prentice-Hall of India 1991 - xxv, 756 p.; 28cm.

ISBN: 9780876926840

Universal Decimal Class. No.: 338.13 P538M

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